Google Latest SEO tools in 2020

When I Started using seo tools. I was confused from where I Start. thats why hereI Posted this article. SEO tools looks scared sometime. we get confuse. but no need to worry. Through this post you will get easy way for using these tools. Through these tools you can plan your website Seo Strategies.

The Google Suite

Google has many free tools as part of its tool suite that allows you to perform your SEO strategy flawlessly. I think it’s best if I highlight the Google tools that I like to use daily:

GOOGLE ANALYTICS/TAG MANAGER

Google Analytics is a must for reporting purposes. It allows you to get insight into historical and real-time data on your audience which you can filter and segment into more granular metrics. Personally, I like to implement Google Analytics through Tag Manager which basically keeps all of your tags in one container. It’s more organized. It is also easier to set up goals and events, like tracking every time someone clicks your click-to-call button on your website. Check out Google Tag Manager is you are not using it!

GOOGLE SEARCH CONSOLE

Google Search Console provides the truest organic search data. You can’t get true keyword data right from Google Analytics anymore. Most of the traffic data associated with keywords filters into the “not set” bucket. Search Console, on the other hand, allows you to see your organic keyword data. It allows you to see what keywords a page is ranking for and how that page or its keywords are performing in terms of clicks, impressions, CTR, and average position. Outside of performance, Search Console is also a great tool for submitting your sitemap and monitoring index status, monitoring site errors, and to use the new enhancement features like checking page speed and mobile usability.

GOOGLE MY BUSINESS

If any aspect of your business is somewhat local, you need a Google My Business. Your GMB should be optimized with what type of business you have, the correct name, address, and phone number, a description of your business, and posts, offers, or products. A majority of organic searches today populate map listings. You need to ensure you show up in them. 

GOOGLE KEYWORD PLANNER

Even though this tool is a part of the Google Ads platform, this is one of the best keyword research tools for SEO. You can type up to 10 keywords into the tool and it will spit back average monthly search volume, competition level, and then additional semantic keywords or keyword ideas.

GOOGLE DATA STUDIO

This tool excites me. It’s become a staple of our reporting here at LSEO. It gives a sense of ease to reporting as it is all dynamic. You set up the metrics that you want to track and it will automatically populate the data for the time frame you have chosen and compare it to whatever comparison period you choose. We like to use month over month and year over year. Data Studio allows for so many different connectors that you can basically pull in any type of data you can imagine, even from other tools we will highlight in this article.

CHROME DEVELOPER TOOLS

Not a lot of people know about this tool, but you should get to. This tool is a part of your Chrome browser and can be useful for looking into what can be causing loading issues or errors on your site. It will allow you to debug CSS and javascript issues. You can view the Chrome developer tools by visiting a site and clicking cmd+shift+C on a Mac or control+shirt+C on a PC.

GOOGLE STRUCTURED DATA TESTING TOOL

There are many types of structured data and some of it needs to be on your site. This tool allows you to see if you are utilizing it on your site. It is worth the test as many themes and platforms bake it into their web builds today. Structured data allows you to make your organic search results richer by pulling through information like star ratings, price, address, and more. This can help you gain a click over your competition.

GOOGLE PAGESPEED INSIGHTS

Speed is important. Google Page Speed Insights allows you to get a high-level overview of how your site is performing on both a desktop and mobile device. It will give you insight into what is slowing your site down and how to fix it. You want to keep users on your site, not make them bounce.

GOOGLE SUGGESTED KEYWORDS

In addition to keyword planner, you can also use Google’s suggested keywords as a keyword generation tool. Once you start typing a term into Google, it will provide suggestions as to what are the most popular terms associated with what you start typing. This is a great way to get specific keywords to use for your SEO campaign.

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